The maytrees' household tends to avoid using Tescos for supermarket shopping although its pile them high sell them cheap sales technique has done that supermarket company and its shareholders well over the years. Tesco's latest salvo just fired off this week, in competition to attract shoppers has galvanised what is fast becoming a war for customers' custom purses and wallets between supermarket chains.
Sainsbury's retaliatory locally fired salvo appealed. They offered a £15 cash back on using their internet delivery service.One of the disadvantages of having ceased to be car owners for green/ethical reasons is that of having to lug heavy groceries back home from a local supermarket so the prospect of being paid by Sainsburys for using their home delivery service, was obviously attractive and in the event so it has proved (thus far).
Sainsbury's next defence in Tesco's supermarket wars put in place this week is essentially to offer automatic voucher rebates on shopping costs if their computer linked checkouts showed that the bill would have been cheaper at Tescos. On my arriving at the Wimbledon Sainsburys to test this out, it was apparent that they were seeking to minimise the negative impact of customers being informed automatically that Tesco's is cheaper, by cutting their own prices - so much so that my checkout receipt far from incorporating a voucher rebate announced that I had saved all of £2+ by not shopping at Tescos - a bit of a damp squib really.
Internet shopping for my Kindle to ease the the daily District Line commute on the other hand, is proving not only as cheap as chips but also a much more attractive way to read good books than carrying the paper and cardboard versions around to read. I only hope that some local book shops manage to be innovative and keep a step or two ahead of their megalithic digital cousins.